FERO — Untamed Energy

FERO is a fictional energy bar built on one idea: real energy doesn't need to prove itself. So instead of another hyped-up mascot throwing lightning bolts and shouting about gains, I built the opposite — the chill-est predator alive. A tiger with a permanent half-lidded stare who's already ahead of you and can't be bothered to mention it.

“The name says everything: "easy, tiger" — too much energy, worn like it's nothing.”

Then I built his entire world around him. One character, one attitude, stretched across a complete identity system — every asset unmistakably FERO, from the shelf to the street to the screen.

Cute, collectible, and cocky — but never loud. I pushed him through a full expression range so he holds his personality in any moment, not just one pose.

• A custom wordmark hand-built from real tiger fur — orange and black, tactile, alive.
• Tiger Orange, Warm Black, Cream — the palette lifted straight off his coat.
• A flat-vector system for the small stuff, a rich 3D world for the hero moments. Two formats, one tiger.

“Some chase energy. You just bite.”

Same tiger, every touchpoint — packaging, poster, merch, motion, all speaking one language.

That's the whole game: consistency, attitude, and a world that actually holds together. Built end-to-end in Recraft — character, identity, applications and the motion ad.